Adore Me and Jordyn Woods Launch SOFT TOUCH Loungewear Collection

Photo Credit: Adore Me

NEW YORK, September 3, 2025 (FASHION BEAUTY SCENE) — Lingerie and lifestyle apparel company Adore Me has announced the launch of the SOFT TOUCH Collection in collaboration with model and entrepreneur Jordyn Woods. The line marks Adore Me’s first affordable loungewear collection and the debut of men’s underwear in its product range.

The SOFT TOUCH Collection features 100 styles across three fabrics: Jersey, Pointelle, and Rib. Items include bralettes, underwear, cami tops, wrap tops, tees, onesies, rompers, and wide-leg pants. Coordinating men’s boxer shorts are also part of the collection. For VIP members, all items are priced under $50, with select pieces starting at $8.95.

“Feeling comfortable in what I'm wearing is so important to me. It impacts my confidence and how I feel about myself. This collection is called SOFT TOUCH for a reason! The fabrics are so plush and cozy you won't want to take them off,” said Woods.

Adore Me stated that the fabrics include lingerie-inspired details such as lace trims and neutral tones, designed to transition from at-home wear to everyday outings.

“Adore Me is rooted in lingerie, which requires a lot of attention to detail — and we've carried that over to the fit of our loungewear. Fabrics were our starting point, because comfort starts with how a product feels against your skin. With SOFT TOUCH we're introducing our most comfortable styles (including men's underwear) at our most comfortable price point, with all items priced under $50 for VIP members,” said Dani Huxley, Assortment Director at Adore Me.

The collection launched today on www.adoreme.com and will also be available beginning September 8, 2025, through online retailers including Macy’s, Nordstrom, and Target.

Source: Adore Me