e.l.f. Beauty Launches SPF Awareness Comedy Special “Sunhinged” Targeting Gen Z Skincare Habits
OAKLAND, Calif., June 9, 2025 (FASHION BEAUTY SCENE) — Beauty company e.l.f. Beauty has announced the upcoming premiere of “Sunhinged,” a comedy special from its skincare brand e.l.f. SKIN, aimed at raising awareness about sunscreen use among Gen Z. The special will debut on June 14, 2025, as part of an SPF education campaign and will be available on YouTube.
Photo Credit: e.l.f. SKIN
The production, hosted by comedian Marie Faustin, features performers including Andrea Jin, Jon Rudnitsky, Meghan Trainor, and Heidi N’ Closet. According to the company, the special is designed to address the disconnect between skincare routines and sunscreen application, particularly among younger audiences.
Photo Credit: e.l.f. SKIN
“‘Sunhinged’ lets us spark an important skincare conversation through the universal power of comedy. 91% of people globally prefer brands to be funny and 90% of people are more likely to remember ads that are funny. e.l.f. is lovingly known to cut through the BS and connect with our community through humor. There’s probably nothing more Gen-Z than self-care infused with self-aware humor,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty.
Photo Credit: e.l.f. SKIN
The campaign highlights data from the American Academy of Dermatology Association showing that 64% of Gen Z consumers often forget to apply sunscreen, and only 34% cite skin cancer prevention as the primary reason to use SPF. Additionally, 75% of Gen Zers report wanting brands to make them laugh, according to a 2023 Morning Consult study on Gen Z behavior.
“Never before has there been a stand-up special exclusively about SPF. Hard to believe right?!? Are you excited?! Well, you should be. Are you confused?! That would also make sense. Either way you gotta check out the special!” said Rudnitsky.
“Sunhinged” was produced in partnership with Above Average, a New York-based comedy production company founded by Lorne Michaels’ Broadway Video. The special’s trailer premiered June 6 during the Tribeca Festival, which runs through June 15.
The full premiere will stream at 6:00 p.m. ET / 3:00 p.m. PT on June 14 via YouTube.
For more information, visit www.elfcosmetics.com/elf-skin.
Source: e.l.f. Beauty
