General Mills and Pit Viper Launch Limited-Edition Cinnamon Toast Crunch Sunglasses Collection

Photo Credit: General Mills

MINNEAPOLIS, May 21, 2025 (FASHION BEAUTY SCENE) — Consumer goods company General Mills, in collaboration with performance eyewear brand Pit Viper, has announced the launch of a limited-edition sunglasses collection inspired by Cinnamon Toast Crunch. The sunglasses will be available starting June 3 at 9 p.m. ET exclusively on www.pitviper.com.

According to a press release from the Genral Mills, the product combines Cinnamon Toast Crunch’s brand identity with Pit Viper’s signature eyewear style. The sunglasses include interchangeable features such as a classic silhouette and novelty spoon-shaped earpieces, designed to reflect the cereal's theme. Each purchase comes in a custom box that includes the Cinnamoji mascot and a box of Cinnamon Toast Crunch cereal.

"We asked ourselves, ‘What if your favorite cereal became your favorite accessory?’ and Pit Viper helped us make it happen. This partnership reimagines the absurd, with an unexpected collab that only Cinnamon Toast Crunch and Pit Viper could pull off. Cinnamon Toast Crunch, spoons and shades? Check, check and check," said Brandon Tyrrell, Senior Marketing Manager at General Mills.

The sunglasses incorporate Cinnamon Toast Crunch’s Cinnaswirl patterns and color palette with Pit Viper’s ’90s-inspired design.

“The sunglasses were designed for a new generation of fans who live loud and dress louder. Whether you’re hitting the slopes, the streets, or having breakfast on the go, these shades deliver a look that’s anything but ordinary,” said Kai Seggar, Partnerships Manager at Pit Viper.

The collection will retail for $119.69 and will be offered while supplies last. Consumers are encouraged to follow @cinnamontoastcrunch and @pitviper on social media for updates.

For more information, visit www.pitviper.com or www.generalmills.com.

Source: General Mills