Hailey Bieber’s rhode Expands Retail Presence to Sephora Stores Across Europe
Photo Credit: rhode
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The rollout follows rhode’s 2025 retail launches with Sephora in the United States, Canada and the United Kingdom. The European expansion will increase the brand’s physical retail presence and broaden access to its skincare and hybrid makeup products.
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“I’m so excited to continue our partnership with Sephora as we launch into retail in Europe, bringing rhode to more of our customers in a physical and IRL format. We’ve been intentional about how and where we grow and believe in the power of creating spaces that can bring people together, and Sephora has been such an important partner in helping us translate our vision into physical spaces,” said Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation of rhode and Strategic Advisor to e.l.f. Beauty.
According to the company, rhode recorded strong performance following its North American launch at Sephora and was the largest brand launch in Sephora U.K.’s history when it debuted there in November 2025. rhode also ranks as the No. 1 overall skincare brand in the United States by earned media value (EMV), according to CreatorIQ.
“We’re excited to continue expanding our retail presence with Sephora across Europe, building on the momentum we’ve seen in the U.S., Canada, and the U.K. Last summer, bringing the world of rhode to Mallorca with our rhode summer club was a meaningful moment for us. It gave us the opportunity to connect more deeply with our European community and allow them to experience the brand in real life. As we look ahead, we’re focused on continuing to grow thoughtfully across Europe, creating experiences that feel true to rhode and resonate with our customer wherever they are,” said Lauren Ratner, Co-Founder, President and Chief Brand Officer of rhode.
“We are thrilled to bring rhode to continental Europe following its record-breaking success in the U.S. and the U.K. rhode’s social-first model, which has fueled viral demand and built a highly engaged global audience, resonates with Sephora's commitment to bringing innovative and culturally relevant brands to our beauty community in the region. This launch further strengthens Sephora’s role as a leading platform and partner for the most influential brands and creators in the region,” said Catherine Spindler, President of Sephora Europe & Middle East.
"We’re beyond excited to welcome rhode to Sephora Europe as their exclusive retail partner in the region and our latest ‘Only at Sephora’ brand. We know there is already a huge number of European fans who can’t wait to shop rhode locally. This partnership marks another exciting step in Sephora’s journey, as we continue to offer a unique point of view of beauty with our curated range of highly sought after beauty brands," said Priya Venkatesh, Global Chief Merchandising Officer of Sephora.
“Bringing rhode to Sephora Europe is a key milestone in our global expansion. We believe Sephora’s strength in consumer engagement makes it the ideal partner as we expand internationally and bring rhode to life for a broader audience in Europe,” said Nick Vlahos, Chief Executive Officer of rhode.
Following the expansion, rhode will be available at Sephora locations in Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain, Sweden, Switzerland and Turkey.
The European expansion follows e.l.f. Beauty’s $1 billion acquisition of rhode in 2025.
For more information, visit www.rhodeskin.com.
Source: rhode
