JC Penney Launches Exclusive RM Rebecca Minkoff Collection

Photo Credit: JC Penney

PLANO, Texas, September 24, 2025 (FASHION BEAUTY SCENE) — Retail company JCPenney has announced the launch of an exclusive collection with designer Rebecca Minkoff.

The RM Rebecca Minkoff line debuts with more than 85 pieces, with price points starting at $40. The collection includes outerwear, blouses, skirts, denim, boots, handbags, and accessories. JCPenney stated that the launch is designed to provide customers with accessible designer fashion in time for the fall season.

“True insiders know great fashion shouldn’t be a secret, and it certainly isn’t defined by the price tag. We are excited to welcome the designer brand RM Rebecca Minkoff into the JCPenney portfolio, giving our customers even more reasons to shop with us. This launch makes elevated designer style more accessible than ever, whether you’re running errands or running the world. If you know you know, and now, everyone can,” said Michelle Wlazlo, JCPenney Brand Chief Executive Officer.

“I’ve always been inspired by strong, confident women who embrace every part of themselves without compromise. Motherhood has shaped not only who I am, but also how I design. With my RM Rebecca Minkoff line, I want women to feel powerful and effortless as they move through all the roles they juggle. Partnering with JCPenney makes this even more meaningful – their commitment to accessibility in fashion mirrors my own. Together, we’re creating pieces that let every woman, and every mom, express her individuality, embrace new possibilities, and feel that style is always within reach,” said Rebecca Minkoff.

The collection is now available at select JCPenney stores and online at www.jcpenney.com.

Source: JCPenney