Lane Bryant Introduces Genius Fit Jean as Part of Expanded Denim Collection
Photo Credit: Lane Bryant
COLUMBUS, Ohio, February 6, 2026 (FASHION BEAUTY SCENE) — Apparel retailer Lane Bryant has announced the introduction of its new Genius Fit Jean, expanding its denim lineup with an everyday option designed for customers seeking value and fit.
Fashion & Beauty Blog
💋
Fashion & Beauty Blog 💋
The Genius Fit Jean is designed with soft-stretch fabric and is intended to provide comfort and flexibility throughout the day. The style is available in multiple washes and leg shapes, including skinny, straight, and bootcut, and is offered in sizes 12–38/40.
Fashion & Beauty News
💄
Fashion & Beauty News 💄
The new jean is priced under $50, with an introductory price of $35 available from February 6 through February 8, 2026. According to Lane Bryant, the product was developed in response to customer demand for affordable, versatile denim suitable for daily wear.
The Genius Fit Jean joins Lane Bryant’s existing denim collections, which include the 360 Flex Signature Fit, Tighter Tummy Fit, and No-Gap Curvy Fit. The company also offers fashion-focused denim styles such as Cloud Knit Jeans.
The launch coincides with Lane Bryant’s “Find Your Dream Jean” event, which runs through February 8, 2026. During the event, all jeans are priced under $50, and Lane Rewards members can earn promotional credits on qualifying purchases.
The Genius Fit Jean is available at Lane Bryant retail locations and online.
For more information, visit www.lanebryant.com.
Source: Lane Bryant
