Merz Aesthetics Appoints Salma Hayek Pinault as Global Brand Ambassador for Ultherapy PRIME Technology
RALEIGH, N.C., April 9, 2025 (FASHION BEAUTY SCENE) — Medical aesthetics company, Merz Aesthetics, has appointed Salma Hayek Pinault as the first global brand ambassador for Ultherapy PRIME, a non-invasive ultrasound platform for skin lifting.
Photo Credit: Merz Aesthetics®
Ultherapy PRIME uses micro-focused ultrasound with real-time imaging and is FDA-cleared for lifting skin on the neck, chin, eyebrows, and for improving lines on the décolleté. In a company press release, the company states that results may be visible after one session and can last up to a year or more, without requiring downtime.
"Self-care is essential. Years on screen have taught me to embrace my journey and seek treatments that enhance my natural beauty. Ultherapy PRIME boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting*, natural-looking lift. It's non-invasive, takes only one session, and has zero downtime. It is the future of beauty, and that’s why I can't stop talking about it," said Hayek Pinault.
Ultherapy PRIME is an updated version of its earlier Ultherapy platform, used internationally for non-invasive skin lifting procedures. The company reports that Ultherapy PRIME has been cleared in over 80% of its target markets as of April 2025, with additional approvals expected in the coming year.
"We are proud and excited about the recent launch of Ultherapy PRIME, our next-generation platform for non-invasive skin lifting and a testament to our unwavering commitment to delivering meaningful innovations to our customers. As we continue to expand the global footprint of this launch, we are thrilled to collaborate with Hayek Pinault as the first-ever global brand ambassador for Ultherapy PRIME. At Merz Aesthetics we empower individuals to embrace their unique beauty with confidence, and our collaboration with Hayek Pinault compellingly embodies this purpose," said Bob Rhatigan, CEO of Merz Aesthetics.
Merz Aesthetics is a global medical aesthetics business headquartered in Raleigh, North Carolina, with a presence in 90 countries. The company is part of Merz Group, based in Frankfurt, Germany.
For more information, visit www.ultherapy.com.
Source: Merz Aesthetics
