Sephora Launches “Delivered to Beauty” Campaign with Lyft to Offer Discounted Rides to Stores in Select Cities

Photo Credit: Sephora

SAN FRANCISCO, July 1, 2025 (FASHION BEAUTY SCENE) — Retail beauty company Sephora has launched its first “Delivered to Beauty” activation in partnership with Lyft Media, offering $20 off rides to select Sephora locations across the United States from July 7–10. The initiative is part of Sephora’s ongoing campaign, “Get Beauty from People Who Get Beauty,” aimed at emphasizing in-person, expert-driven shopping experiences.

The promotion is available in New York City, Los Angeles, San Francisco, Chicago, and Seattle. Riders using Lyft during the promotional period can receive credits for rides to participating Sephora locations. As part of the activation, some Lyft vehicles will be wrapped in Sephora branding in collaboration with Lyft Media. Participating riders arriving in-store will have access to personalized “skin scans,” product samples, beauty advisor consultations, and $10 off purchases over $50.

“We know that people today highly value in-person experiences when they’re shopping for prestige beauty. They’re looking for human connection and an expert-guided shopping journey, unique to their needs and goals. They want to discover something new, stay up to date on the latest products and trends, and most importantly have fun with beauty,” said Zena Arnold, Chief Marketing Officer, Sephora U.S.

"You know how sometimes you just want to go into the store, hold the products, wander the aisles, and see the offerings? People love to shop, and about 80% of all U.S. retail purchases still happen in brick-and-mortar stores. At Lyft, we want to connect people with the places they love, and our partnership with Sephora really leans into that,” said Suzie Reider, EVP of Lyft Media and Business.

The campaign was developed in partnership with Digitas and Le Truc from Publicis Groupe.

For more information, visit www.sephora.com.

Source: Sephora