Sofía Vergara Joins Skechers as the Brand’s Newest Ambassador
Photo Credit: Skechers
MANHATTAN BEACH, Calif., November 10, 2025 (FASHION BEAUTY SCENE) — Footwear company Skechers U.S.A., Inc. has announced actress and entrepreneur Sofía Vergara as its newest brand ambassador. Vergara will represent the brand in an upcoming global campaign focused on Skechers’ Hands-Free Slip-ins® and Glide-Step® footwear lines.
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Vergara, who has received multiple Emmy and Golden Globe nominations, including a 2025 Emmy nomination for Outstanding Lead Actress in a Limited or Anthology Series, said her decision to partner with Skechers came naturally after wearing the brand personally.
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“I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural,” said Vergara.
Skechers President Michael Greenberg said Vergara reflects the company’s focus on style and comfort. “Sofía embodies everything Skechers stands for – bold, confident, and committed to comfort without compromise. She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together,” said Greenberg.
The partnership adds to Skechers’ lineup of celebrity collaborations and highlights the company’s ongoing efforts to blend fashion and function in its footwear designs.
For more information, visit www.skechers.com.
Source: Skechers U.S.A., Inc.
