Vionic Appoints Gabby Reece as First Well-Being Ambassador

Photo Credit: Caleres

ST. LOUIS, August 6, 2025 (FASHION BEAUTY SCENE) — Footwear company Vionic, a Caleres company specializing in biomechanically engineered shoes, has named athlete and wellness advocate Gabby Reece as its first-ever well-being ambassador.

In this new role, Reece will appear in the brand’s fall campaign, contribute content, and collaborate on product design. In a company press release, Vionic stated that the partnership supports its strategy of combining scientific innovation with style in footwear.

Reece, a former professional beach volleyball player and co-founder of Laird Superfood, has long focused on movement and performance as a foundation for wellness. She previously designed a shoe for Nike and will now work with Vionic to help develop its most advanced walking shoe to date, set to launch in Spring 2026.

“I believe what you put on your feet in the morning matters. This isn’t just a collaboration — it’s a commitment to redefining well-being from the ground up. Vionic understands that function is not a compromise — it’s the foundation. When paired with thoughtful, beautiful design, that’s when it truly works. I’ve worn Vionic shoes for years, so joining the brand in a meaningful way feels like a natural fit,” said Reece.

Jay Schmidt, president and CEO of Caleres, also commented on the appointment.

“Vionic has tremendous long-term potential, unique authority in science-backed movement and an unwavering commitment to innovation. As we honor and build upon the Vionic brand heritage, we look to deepen its distinction and expand its relevance in ways that are both authentic and hard to replicate. Vionic's partnership with Gabby Reece illustrates our lead brand strategy in action and reflects our focus on long-term brand-building that drives value over time,” said Schmidt.

For more information, visit www.vionicshoes.com.

Source: Caleres