Ashley Graham to Launch Exclusive Plus-Size Collection with JCPenney
Ashley Graham • Photo Credit: JCPenny
PLANO, Texas, April 30, 2025 (FASHION BEAUTY SCENE) — Retail company JCPenney has partnered with supermodel and entrepreneur Ashley Graham to develop an exclusive plus-size fashion line, set to debut in Fall 2025. According to the company, the collection aims to offer stylish, high-quality apparel tailored for full-figured women, aligning with JCPenney's commitment to inclusivity.
"This is something I’ve dreamed about for a long time. JCPenney was a true champion for me right from the very beginning, giving me one of my very first opportunities as a model. Now, to see JCPenney boldly embracing their role as a fashion leader for all body types feels incredibly powerful and inspiring. This isn't just a partnership – it’s the culmination of our shared history and a meaningful step forward in making real, affordable fashion truly inclusive," said Graham.
JCPenney's CEO, Michelle Wlazlo, highlighted the strategic nature of the partnership:
"Collaborating with Ashley is a milestone moment for JCPenney. This partnership goes beyond just launching a product – it's a strategic move to redefine the Plus category with fashion-forward, runway-inspired looks that truly embody Ashley’s style and spirit. Her genuine connection to JCPenney and her passion for making fashion more accessible to the plus-size community make her the perfect partner to further amplify our 'Yes, JCPenney’ message," said Wlazlo.
The announcement follows the company’s recent brand repositioning campaign under the tagline “Yes, JCPenney!” which aims to align its product offerings with a focus on inclusivity and value.
For more information, visit www.jcpenney.com.
Source: JCPenney
