e.l.f. Cosmetics Extends Partnership Supporting Wonder Women of Wrestling Foundation
Photo Credit: e.l.f. Cosmetics
OAKLAND, Calif., December 23, 2025 (VSNewsNetwork.com) — Beauty company e.l.f. Cosmetics has announced the extension of its partnership with the Wonder Women of Wrestling Foundation for a second year. The collaboration includes returning as the first beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament, scheduled for December 29–30, 2025, in Columbia, Missouri.
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The continued partnership is described by the company as part of a broader effort to increase access, visibility, and resources for women and girls participating in sports that have historically received limited support. Girls wrestling is the fastest-growing high school sport in the United States, with more than 74,000 athletes participating during the 2024–2025 academic year and nearly 1,000 new school programs added.
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This year’s Varsity Girls Wrestling Tournament is expected to draw more than 800 athletes, 94 teams from 10 states, and over 1,300 spectators. The event is one of the largest girls wrestling competitions in the country.
As part of its sponsorship, e.l.f. will fund scholarships for eight college-bound senior wrestlers through the foundation’s annual essay competition.
"At e.l.f., we don’t just show up for women’s sports—we invest in their future. Girls wrestling is growing at record speed, yet resources haven’t always kept pace. Our partnership with The Wonder Women of Wrestling Foundation is about expanding access, amplifying visibility and ensuring these athletes are seen, supported and celebrated. When girls are given opportunity, they don’t just compete—they change the game,” said Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty.
"The Wonder Women of Wrestling Foundation is excited to bring back our partnership with e.l.f. Cosmetics. Working together we hope to not only grow the reach of our foundation but also the growth of this amazing sport. With the support of e.l.f. Cosmetics we are able to continue to grow our scholarship programs and get these amazing young wrestlers exposure on a worldwide level," said Michael Wakim Jr., Founder and President of the Wonder Women of Wrestling Foundation.
For more information, visit www.elfcosmetics.com.
Source: e.l.f. Cosmetics
