Express Launches “Icons of Style” Campaign Featuring Brooklyn and Nicola Peltz Beckham
Photo Credit: Express
COLUMBUS, Ohio, October 1, 2025 (FASHION BEAUTY SCENE) – Apparel brand Express has introduced its new fall campaign, Icons of Style, featuring Brooklyn and Nicola Peltz Beckham. The campaign marks the brand’s 45th anniversary.
According to the company, the Icons of Style campaign aims to celebrate Express’ legacy and evolution, highlighting updated signature pieces for both men and women across work, weekend, and evening wear.
“Express is always right for right now, and Brooklyn and Nicola bring the modern energy and style that define the brand. They’re confident, effortless and iconic—both together and on their own. With ‘Icons of Style,’ we’re reinventing Express for a new generation in a way that feels bold, relevant and true to our heritage,” said Greg Scott, CEO of Express.
The campaign features Nicola wearing updated versions of Express classics, including the Editor Collection Statement Suit in burgundy corduroy and the Portofino Shirt in sheer crepe. New additions include the Defining Dress and expanded sweater styles. Brooklyn’s looks include the Coveted Coat in black and white plaid, the Favorite Cardigan, and the washable Modern Tech Suit.
“When I think of iconic style, it’s not just about the clothes, it’s about the way they make you feel. For me, fashion has always been a form of self-expression. That’s why I connected with the brand and the campaign, because when clothes make you feel confident, that’s always the best look. The moment I put on the faux leather pants at the campaign shoot, I knew this would be the perfect collaboration,” said Nicola Peltz Beckham.
“Great style should feel effortless. Express clothes are sharp, modern and easy to wear—and that’s what drew me to this collaboration. I would describe my style as modern so I really gravitated towards the black and white plaid topcoat. It’s current and cool yet still classic,” said Brooklyn Peltz Beckham.
The campaign was photographed by the Morelli Brothers at Milk Studios in Los Angeles and will roll out across Express’ website, stores, social media, and digital platforms beginning September 30.
For more information, visit www.express.com/icons.
Source: Express
