SharkNinja Appoints Kleona Mack as Chief Marketing Officer for Shark Beauty

Kleona Mack, Chief Marketing Officer, Shark Beauty™ • Photo Credit: Shark Beauty™

NEEDHAM, Mass., May 7, 2025 (FASHION BEAUTY SCENE) — Consumer technology company SharkNinja has announced the appointment of Kleona Mack as Chief Marketing Officer for its Shark Beauty division. Mack will oversee marketing for the brand’s hair care and skincare tools and report to Neil Shah, Chief Commercial Officer.

Mack joins SharkNinja with more than 15 years of experience in the beauty and fashion sectors. She most recently served as Chief Marketing Officer at Glossier, where she led brand expansion efforts, including new retail partnerships and marketing campaigns. Prior to that, she held leadership positions at L’Oréal and contributed to the development of multiple product lines.

According to the company, In her new role, Mack will be responsible for leading marketing strategy and collaborating with product design and engineering teams to align consumer insights with product development.

“Kleona is a consumer-obsessed marketer—she puts the consumer at the center of everything she creates. Her ability to translate real-time consumer feedback into product innovation and compelling brand moments, paired with her strategic use of social platforms and powerful partnerships, has transformed how beauty brands show up in culture. She brings a uniquely innovative approach to marketing—constantly pushing boundaries, testing new formats, and turning emerging trends into lasting brand impact,” said Shah.

“I’m thrilled to join the SharkNinja team at such a pivotal point in the brand’s journey. Shark is redefining the beauty category – not just with groundbreaking, high-performance devices, but with a bold, consumer-first approach that’s setting a new standard for how brands engage with consumers. There’s an incredible energy here, driven by innovation, and a deep understanding of what today’s consumers truly want,” said Mack.

For more information, visit www.sharkninja.com.

Source: SharkNinja