Sofía Vergara to Appear in Skechers Super Bowl LX Commercial Promoting Hands Free Slip-ins
Photo Credit: Skechers U.S.A., Inc.
LOS ANGELES, February 2, 2026 (FASHION BEAUTY SCENE) — Footwear company Skechers has announced that actress and producer Sofía Vergara will appear in its national commercial airing before kickoff of the Big Game on Sunday.
Fashion & Beauty Blog
💋
Fashion & Beauty Blog 💋
The advertisement will feature Vergara promoting Skechers Hands Free Slip-ins® and marks the company’s 13th appearance during the Big Game broadcast. The commercial is scheduled to air nationwide just before kickoff when New England faces Seattle on NBC.
Fashion & Beauty News
💄
Fashion & Beauty News 💄
The campaign highlights the convenience of its Hands Free Slip-ins® footwear line and continues the brand’s long-running presence during the annual sporting event.
“No one can kick off a game like Sofía. She brings energy, passion and attitude to the field with her signature style and confidence. She’s the perfect fit for Team Skechers, and will remind the millions of viewers that life is always easier and more comfortable when you go hands-free with Skechers Slip-ins,” said Michael Greenberg, president of Skechers.
Skechers first appeared in a Big Game commercial in 2010 and has since featured a range of public figures, including Joe Montana, Andy Reid, Snoop Dogg, Mark Cuban, Tony Romo, Mr. T, and Willie Nelson.
Skechers offers its full range of footwear, including Hands Free Slip-ins®, through its retail locations, department stores, and online platform.
For more information, visit www.skechers.com.
Source: Skechers U.S.A., Inc.
