J.Crew Launches Campaign Featuring Rollneck Sweater with New Generation of Talent

Fashion

Sep 18

NEW YORK, September 18, 2025 (FASHION BEAUTY SCENE) — Apparel retailer J.Crew has introduced a new campaign highlighting its Rollneck™ sweater, a design first launched in 1988 and positioned as one of the brand’s signature pieces.

The campaign features actors and musicians Benito Skinner, Dominic Sessa, Lukita Maxwell, Maggie Rogers, Molly Gordon, Rome Flynn, and Taylour Paige-Angulo. According to the company, the group was selected to showcase contemporary interpretations of American style while connecting with the sweater’s history.

“The Rollneck is an icon of our brand: it's a timeless piece that represents classic American style, but is diverse enough to be worn and styled in so many different ways. We wanted to celebrate that through this cast of characters who individually represent the many facets of our heritage: classic, prep, country, collegiate, and are redefining what those things mean to a new generation of Americans,” said Julia Collier, Chief Marketing Officer of J.Crew.

The Rollneck is knit from 100 percent cotton and is offered in a relaxed fit. For Fall 2025, it will be available in 27 colors and patterns across men’s, women’s, and children’s categories, as well as in accessories.

In a press release, J.Crew stated that the campaign reflects its broader strategy of combining heritage design with new perspectives. The company noted that the Rollneck continues to be marketed as a staple piece spanning generations of customers.