Estée Lauder Appoints Daisy Edgar-Jones as Global Brand Ambassador
Daisy Edgar-Jones for Estée Lauder • Photo Credit: Estée Lauder Companies, Inc.
NEW YORK, January 9, 2026 (Fashion Beauty Scene) — Beauty company Estée Lauder has announced the appointment of British actress Daisy Edgar-Jones as its newest Global Brand Ambassador.
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Under the agreement, Edgar-Jones will represent Estée Lauder across skin care, makeup, and fragrance categories. Her first campaign with the brand is scheduled to debut on February 2 across print, digital, and in-store platforms. She joins Estée Lauder’s existing group of global ambassadors, which includes Ana de Armas, Bianca Brandolini, Carolyn Murphy, Imaan Hammam, IU, Karlie Kloss, Paulina Porizkova, and Yang Mi.
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“As an actress, I love how makeup can tell a story of who we are. I have always admired how Estée Lauder celebrates confidence and individuality in women. The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family – and it truly feels like a family,” said Daisy Edgar-Jones.
“Daisy is very much the breakout star of her generation. Not only is she an incredibly gifted actress, but she embodies the ethos of the Estée Lauder brand. She is aspirational yet approachable, and her confident, youthful spirit and innate sense of style will inspire consumers across generations. We're thrilled to welcome Daisy as our newest Estée Lauder Global Brand Ambassador,” said Justin Boxford, Global Brand President, Estée Lauder.
Edgar-Jones is known for her work across film, television, and theater. She gained widespread recognition for her role in the television series Normal People and has since appeared in films including Where the Crawdads Sing and Twisters, as well as the limited series Under the Banner of Heaven. Her upcoming projects include Sense and Sensibility, scheduled for release in September 2026, and A Place in Hell.
For more information, visit www.esteelauder.com.
Source: Estée Lauder
