Anthropologie Weddings Launches Fall 2025 Gown Collection Featuring Pronovias Debut
Photo Credit: Anthropologie
PHILADELPHIA, October 20, 2025 (FASHION BEAUTY SCENE) — Retail company Anthropologie, through its bridal division Anthropologie Weddings, has launched its Fall 2025 Gown Collection. The 40-piece collection introduces a range of new styles and marks the debut of Pronovias within the Anthropologie Weddings lineup.
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The new assortment will be released in two phases. On October 20, Anthropologie Weddings will debut an exclusive eight-gown assortment by Pronovias, six of which will be available in stores across the United States. The full 40-piece collection, including designs from Watters, Jenny Yoo, Rish, and Besa, will follow on October 27.
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“As our customers' definition of bridal continues to evolve and expand, so does our offering. We've seen incredible momentum across the category, from growing demand for white dresses and loungewear to millions of product views and bridal items favorited. With the Fall 2025 launch, we're excited to introduce Pronovias to our customers, alongside a standout lineup of returning designers,” said Holly Thrasher, Chief Merchandising Officer for Anthropologie Women’s and Weddings.
The Fall 2025 Gown Collection features a diverse mix of styles, including romantic lace, structured corsetry, modern tailored silhouettes, and ethereal draping. Many of the gowns are offered in extended sizing, reflecting the company’s focus on inclusive design.
Anthropologie Weddings reports continued growth in its bridal category, with a 26% increase in wedding-related searches, nearly 2 million wedding items favorited, and 76 million product views, representing an 11% increase from the prior year. To meet rising demand, the company plans to open four new Anthropologie Weddings shops within existing stores. The expansion also includes additional offerings beyond gowns, such as white dresses, loungewear, swimwear, intimates, and accessories.
The Fall 2025 Anthropologie Weddings Gown Collection is now available online and in select Anthropologie Weddings stores nationwide.
For more information, visit www.anthropologie.com.
Source: Anthropologie
