Maesa Names Dana Steinfeld Chief Blue Sky & Innovation Officer
Dana Steinfeld, Chief Blue Sky & Innovation Officer, Maesa • Photo Credit:Maesa
NEW YORK, April 28, 2026 (FASHION BEAUTY SCENE) — Beauty company Maesa has announced the promotion of Dana Steinfeld to Chief Blue Sky & Innovation Officer.
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In her expanded role, Steinfeld will lead Maesa’s Blue Sky organization and oversee product development across the company’s portfolio, reporting directly to Chief Executive Officer Piyush Jain. She will be responsible for shaping the company’s long-term innovation strategy, incubating new brands and bringing products to market across categories and channels.
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Steinfeld has been with Maesa for more than 14 years. Her work has included development across fragrance, personal care, skincare and haircare brands.
“Dana embodies the entrepreneurial spirit at the core of Maesa. She has a rare ability to identify white space, inspire teams, and translate bold ideas into scalable brands. This promotion reflects both her impact to date and the critical role she will play as we continue to evolve our portfolio and innovation strategy,” said Piyush Jain, Chief Executive Officer of Maesa.
“I’m thrilled to lead the Blue Sky team as we build the next generation of coveted brands and addictive products, always striving to serve unmet needs. The beauty and wellness landscape has transformed rapidly; our team will continue to evolve and bring compelling innovation that meets consumers where they are, anticipates what’s next, and pushes the boundaries with curiosity, experimentation & creativity,” said Steinfeld.
Maesa states that innovation remains a core driver of growth for the company.
Steinfeld brings more than two decades of experience in beauty and fragrance to the role.
For more information, visit www.maesa.com.
Source: Maesa
