NYX Professional Makeup Launches New "If You NYX, You Know" Campaign Featuring Paris Hilton
NYX Professional Makeup has launched the second edition of its "If You NYX, You Know" campaign featuring Paris Hilton and a lineup of creators and entertainers to highlight the brand's lip products.
Fashion & Beauty Blog
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Fashion & Beauty Blog 💋
LOS ANGELES, July 15, 2026, (FASHION BEAUTY SCENE) — Cosmetics brand NYX Professional Makeup has launched the second installment of its "If You NYX, You Know" global marketing campaign, featuring Paris Hilton alongside musicians, creators and television personalities.
Fashion & Beauty News
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Fashion & Beauty News 💄
The campaign marks what the company says is more than one billion lip combinations served worldwide using products including Butter Gloss, Fat Oil Lip Drip, Lip IV Stain Gloss, Lip Lingerie and Jelly Job.
The campaign centers around a Y2K-inspired diner concept, with Hilton appearing as the "Gloss Boss." Additional participants include singer Normani, content creators Gabriela Moura and Yusur Al-khalidi, and Love Island UK winner Toni Laites.
“Anyone who knows me knows I love lip gloss. It's the finishing touch to every iconic look. I'm so excited to reunite with NYX Professional Makeup for this next chapter and serve even more glossy, glamorous moments. Beauty has always been one of my favorite ways to express myself, and this campaign is all about confidence, having fun, and never passing a mirror without looking in it,” said Paris Hilton, Chief Executive Officer of 11:11 Media.
The campaign launched July 15 across digital platforms, billboards and retail locations. It will also include diner-themed pop-up events and other promotional activations in multiple markets.
“If you NYX, you know that we've been the brand on everyone's lips year after year. As the #1 gloss brand, we wanted to create a campaign that celebrates our global community of baddies who have always understood that great makeup doesn't require a high price tag. This campaign is our love letter to the baddies who have been in on the secret all along – and who doesn't love a lip combo?!” said Denee Pearson, Global Brand President of NYX Professional Makeup.
The campaign follows last year's inaugural "If You NYX, You Know" initiative and continues its strategy of partnering with entertainment personalities and creators to promote its beauty products.
For more information, visit www.nyxcosmetics.com.
Source: NYX Professional Makeup
