Valentino Beauty Taps Dakota Johnson and Alexander Skarsgård for New Fragrance Campaign
Dakota Johnson and Alexander Skarsgård • Photo Credit: Valentino Beauty
Valentino Beauty has named Dakota Johnson and Alexander Skarsgård as the faces of its upcoming fragrance campaign, marking the beginning of a new creative direction for the brand.
Fashion & Beauty Blog
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PARIS, July 2, 2026 (FASHION BEAUTY SCENE) — Valentino Beauty has named actress Dakota Johnson and actor Alexander Skarsgård as the faces of a new fragrance campaign that introduces the brand's next fragrance chapter.
Fashion & Beauty News
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Fashion & Beauty News 💄
The campaign marks the beginning of a new creative direction for Valentino Beauty, centered on themes of individuality, connection and modern intimacy. Johnson, who already serves as a fashion ambassador for Maison Valentino, joins Skarsgård in representing the upcoming fragrance launch.
"To me, intimacy is about honesty and connection. I'm drawn to Valentino Beauty's ability to celebrate individuality while creating something that feels both sensual and deeply human," said Dakota Johnson.
"I couldn't be happier to join Valentino Beauty for this new chapter. There's something so compelling about the way the brand celebrates individuality, emotion, and connection," said Alexander Skarsgård.
Valentino Beauty says the campaign pairs the two actors to represent complementary personalities and a contemporary interpretation of the brand's fragrance identity.
"We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era," said Claudia Marcocci, Global President of Valentino Beauty.
According to the company, additional details about the fragrance will be announced at a later date.
Valentino Beauty is a beauty brand rooted in Rome that offers fragrances, makeup and beauty products. The company focuses on color cosmetics, fragrance and personal beauty collections designed to encourage individual expression.
For more information, visit www.valentino-beauty.us.
Source: Valentino Beauty
