Herbal Essences Launches "Scent of Your Dreams" Campaign Featuring Amaya Papaya
Photo Credit: Herbal Essences
Herbal Essences has launched its "Scent of Your Dreams" campaign featuring Love Island winner Amaya Papaya, highlighting the role of fragrance in hair care and consumer well-being.
Fashion & Beauty Blog
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Fashion & Beauty Blog 💋
CINCINNATI, July 8, 2026 (FASHION BEAUTY SCENE) – Herbal Essences has launched its new "Scent of Your Dreams" marketing campaign featuring Love Island Season 7 winner Amaya Papaya, as the brand places a renewed focus on fragrance as part of its hair care portfolio.
Fashion & Beauty News
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Fashion & Beauty News 💄
The campaign is centered on the connection between fragrance, mood and self-care, positioning scent as an important part of the consumer experience. The campaign is now available across Herbal Essences' social media channels.
Amaya Papaya appears as the featured face of the campaign, which follows her through a fantasy-inspired setting designed around Herbal Essences' fragrance collections. The campaign also highlights the brand's Rose Hips collection and its recently introduced Papaya + Citrus fragrance.
According to the company, the campaign reflects its continued emphasis on botanical-inspired fragrances and sensory-focused hair care products.
Herbal Essences is a hair care brand offering shampoos, conditioners and styling products designed for a variety of hair types. The brand is part of Procter & Gamble's portfolio of consumer products.
For more information, visit www.herbalessences.com.
Source: Herbal Essences
