Native Launches Reformulated Deodorant and Body Wash With Enhanced Performance
Photo Credit: Native
Native has introduced reformulated deodorant and body wash products with updated formulas, including deodorants offering up to 72 hours of odor protection and body washes designed to provide up to 24 hours of freshness.
Fashion & Beauty Blog
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Fashion & Beauty Blog 💋
SAN FRANCISCO, June 26, 2026 (FASHION BEAUTY SCENE) — Personal care brand Native has announced the launch of reformulated deodorant and body wash products featuring updated formulas intended to improve product performance while maintaining the brand's existing product lineup.
Fashion & Beauty News
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Fashion & Beauty News 💄
The updated deodorants are available in both stick and spray formats and are designed to provide up to 72 hours of odor protection. According to the company, the reformulated body wash is intended to deliver an improved cleansing experience and provide up to 24 hours of freshness.
The updated deodorant formulas remain free of aluminum, parabens, phthalates and other selected ingredients, while the body wash continues to be formulated without sulfates, parabens, phthalates or dyes. The products are available in a variety of existing Native fragrances.
The reformulated products are available through its website and at retailers including Target, Amazon and Walmart.
"At Native, we believe you shouldn't have to choose between ingredients you trust and performance you can rely on. With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love," said Christopher Talbott, Chief Executive Officer of Native.
Founded in 2015, Native is a personal care brand that develops deodorants, body wash, body scrubs, mineral sunscreen, hair care and skin care products. Its products are available through nativecos.com and major retailers nationwide.
For more information, visit www.nativecos.com.
Source: Native
