Tyla Named Global Brand Ambassador for Kate Spade New York
Tyla, Global Brand Ambassador, Kate Spade New York • Photo Courtesy of Kate Spade New York
Tyla will appear in Kate Spade New York campaigns, social media content and in-store advertising beginning with the fashion brand’s fall 2026 campaign.
Fashion & Beauty Blog
💋
Fashion & Beauty Blog 💋
NEW YORK, July 30, 2026, (FASHION BEAUTY SCENE) — Fashion brand Kate Spade New York has named recording artist Tyla as its new Global Brand Ambassador.
Fashion & Beauty News
💄
Fashion & Beauty News 💄
Tyla will make her first appearance for the brand in its fall 2026 global campaign, which will include references to her second album, A*POP.
The partnership will also include social media content and in-store advertising.
“Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her. From her music to her personal style, she makes people feel something. That’s rare. And she’s doing it at a pivotal moment in her career—a new album, a new chapter, and the world watching. We’re thrilled to have her with us as we spark something beautiful, together,” said Eva Erdmann, Chief Executive Officer and Brand President of Kate Spade New York.
In the fall campaign, Tyla carries the Kate Spade New York Duo Mini shoulder bag in seasonal colors including Beet and Laurel Leaf.
The fall collection will become available in August through Kate Spade New York stores and www.katespade.com, with additional products scheduled to launch throughout the season.
The announcement coincides with a PAPER Magazine event in Los Angeles celebrating the release of Tyla’s album. According to the company, additional campaign details will be released in August.
Tyla is a two-time Grammy Award-winning artist whose songs include “Water,” “Push 2 Start,” “Chanel” and “Is It Love?” Her second album, APOP*, is available now.
Kate Spade New York is a fashion and lifestyle brand offering handbags, clothing, shoes, jewelry and accessories. The company is part of Tapestry’s portfolio of brands.
For more information, visit www.katespade.com.
Source: Kate Spade New York
