Well People Partners With Arbor Day Foundation to Support Reforestation Efforts in California
Photo Credit: Well People
OAKLAND, Calif., April 21, 2026 (FASHION BEAUTY SCENE) — Beauty brand Well People has partnered with the Arbor Day Foundation to support reforestation efforts in California regions impacted by wildfires.
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As part of the collaboration, Well People’s donation will fund the planting of approximately 25,380 trees, including restoration efforts following the Dixie Fire. The initiative aims to help rebuild forest ecosystems, protect wildlife habitats and restore water sources.
Photo Credit: Well People
Well People, founded in 2008, offers more than 100 Environmental Working Group (EWG) VERIFIED® products and states it is the most EWG VERIFIED® cosmetics brand in its category.
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“Nature has always been our greatest inspiration. We founded Well People on the belief that high-performance, plant-powered clean beauty should care for both your skin and the planet. Our partnership with the Arbor Day Foundation is an extension of that belief—helping us give back in a way that supports a healthier future for all,” said Shirley Pinkson Manas, Co-founder of Well People.
“Trees are one of the most powerful tools we have for restoring balance in nature. Through this partnership with Well People, we are able to translate everyday consumer choices into meaningful reforestation impact. The trees planted will help restore ecosystems, strengthen biodiversity and rebuild communities,” said Dan Morrow, Vice President of Partnerships at the Arbor Day Foundation.
In conjunction with the donation, Well People has introduced a limited-edition Well People x Arbor Day Foundation belt bag made from 100% recycled materials. Consumers who purchase the brand’s Daygleamer Mineral Sunscreen Serum SPF 34 on www.wellpeople.com will receive the belt bag while supplies last.
Daygleamer Mineral Sunscreen Serum SPF 34 is described by the company as a mineral sunscreen serum formulated with plant-based ingredients, niacinamide, non-nano zinc oxide and Vitamin C.
For more information, visit www.wellpeople.com.
Source: Well People
