Bobbi Brown Launches Vitamin Enriched Face Base+ With Enhanced Skincare Formula
Photo Courtesy of Bobbi Brown Cosmetics
Bobbi Brown Cosmetics has introduced Vitamin Enriched Face Base+, an updated version of its bestselling moisturizer and primer featuring enhanced skincare ingredients and 24-hour priming performance.
Fashion & Beauty Blog
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Fashion & Beauty Blog 💋
NEW YORK, July 17, 2026, (FASHION BEAUTY SCENE) — Bobbi Brown Cosmetics has released Vitamin Enriched Face Base+, an updated version of its Vitamin Enriched Face Base moisturizer and primer.
Fashion & Beauty News
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Fashion & Beauty News 💄
The revised formula includes what the company calls a SuperVitamin Blend, featuring niacinamide (Vitamin B3), panthenol (Vitamin B5) and Vitamin C. According to Bobbi Brown, the updated formulation is designed to improve hydration, support the skin barrier and provide additional skincare benefits while maintaining the product's role as a makeup primer.
The company reports that the product provides up to 24 hours of priming performance, an immediate 122% increase in skin hydration, and a 22% improvement in skin smoothness after four weeks of use.
According Bobbi Brown, consumer testing found 96% of participants said their skin appeared brighter and healthier after use, while 97% said the product prepared their skin for makeup application.
“This wasn't about changing the formula; it was about making it work even harder for your skin. We asked ourselves, 'How can we make the best even better?' The answer was a new SuperVitamin Blend, purposefully chosen to deliver tangible results,” said Teresa Kitfield, Vice President of Global Product Development for Bobbi Brown Cosmetics.
Vitamin Enriched Face Base+ became available July 17 through Bobbi Brown Cosmetics retail counters and the company's website.
Founded in 1991, Bobbi Brown Cosmetics develops makeup and skincare products sold globally.
For more information, visit www.bobbibrowncosmetics.com.
Source: Bobbi Brown Cosmetics
