L’Oréal Paris Announces Collaboration With “The Devil Wears Prada 2,” Debuts Oscars-Night Ad Featuring Kendall Jenner and Simone Ashley
Photo Credit: L'Oreal Paris USA
NEW YORK, March 17, 2026 (FASHION BEAUTY SCENE) — Beauty company, L’Oréal Paris has announced a collaboration with 20th Century Studios’ “The Devil Wears Prada 2,” including the debut of a custom advertisement during the 98th Annual Academy Awards.
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The promotional campaign launched with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley. The advertisement is set in the world of “The Devil Wears Prada 2” and offers a nod to the fictional Runway Magazine offices.
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Created by Maximum Effort, the spot centers on a storyline in which Jenner is mistaken as a candidate for Miranda Priestly’s new assistant. The advertisement also introduces one of Miranda’s assistants, Amari, portrayed in the film by Ashley.
The collaboration will extend beyond the Academy Awards and include additional creative activations throughout the film’s theatrical rollout. “The Devil Wears Prada 2” is scheduled to debut exclusively in theaters on May 1.
“Spending the day at the Runway office was honestly so much fun. I got to live my dream walking past that iconic reception, and what made it even more special was getting to experience it alongside my L'Oréal Paris family. I can't wait for everyone to see it,” said Jenner.
“Working on this film has been a true career highlight and bringing it further to life with this spot with L'Oréal Paris has been so much fun. I loved working with both the L'Oréal Paris and Disney teams and can't wait for 'The Devil Wears Prada' fans to see what we created,” said Ashley.
“Teaming up with 'The Devil Wears Prada 2' lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film. Launching this collaboration on Oscars night, with a spot that pays homage to the story and brings together our global ambassadors Kendall Jenner and Simone Ashley, is a meaningful way to reinforce what L'Oréal Paris stands for: celebrating women who set the standard, on screen and in real life,” said Laura Branik, Brand President of L’Oréal Paris.
“Confidence, glamour, and humor are at the heart of 'The Devil Wears Prada 2,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are delighted to collaborate with iconic beauty house L'Oréal Paris to celebrate the release of the new film in such a stylish and fun way.”
The film reunites cast members Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, along with director David Frankel and writer Aline Brosh McKenna. It is produced by Wendy Finerman and executive produced by Karen Rosenfelt, Michael Bederman, and McKenna.
For more information, visit www.lorealparisusa.com.
Source: L’Oréal Paris USA
