YSL Beauty Names Lila Moss, Amelia Gray, and Laura Harrier as U.S. Local Ambassadors
Lila Moss, Amelia Gray, Laura Harrier • Photo Credit: YSL Beauty
NEW YORK, March 5, 2026 (FASHION BEAUTY SCENE) — Beauty brand YSL Beauty has announced Lila Moss, Amelia Gray, and Laura Harrier as its new U.S. local ambassadors.
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The campaign was directed by New York-based photographer and director Renell Medrano and features the three ambassadors in urban settings. The campaign introduces several new makeup products, including Lash Latex mascara, YSL Nude Hours Couture Eye Clutch, Make Me Blush Powder shades in Fuchsia Fizz (Shade 66), Honey Moon (Shade 12), and Stardust Love (Shade 10), and the new YSL Lovenude Lip Liner. Existing products featured include Candy Glaze, Lash Clash mascara, All Hours Bronzer, and Touche Éclat Awakening Concealer Click Pen.
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Moss appears in her third campaign with the brand. “There's something really empowering about growing with a brand like YSL Beauty. It feels personal to me. Makeup has always been less about transformation and more about intention – how you want to show up in the world that day. For me, it's about subtle strength, individuality, and owning your space without having to be loud. The most beautiful thing you can be is completely yourself,” said Lila Moss.
Gray is featured in her first campaign with the brand. “I love the way YSL makeup can amplify the way you feel and present yourself to the world. I'm someone who is comfortable with change and seeks to create it, so even when I'm working and creating a character, I always want to bring a sense of strength and self to the moment,” said Amelia Gray.
Harrier also joins the brand as a new ambassador. “When I do my own makeup, I love looking glowy and alive and highlighted—I never want to look like I'm wearing a lot. I've always loved YSL for the way it makes my skin look and the neutral colors that emphasize my facial structure,” said Laura Harrier.
Medrano directed the campaign. “For this campaign, I wanted to show the YSL Beauty local ambassadors in a real, instinctive & effortlessly elegant way. A blend of documentary sensitivity and couture precision, where luxury lives in the details. The streets, the city, they become the backdrop of their daily lives, revealing who they truly are. light, reflections, and movement give shape to their presence. It's about capturing truth at its most elevated,” said Renell Medrano.
The company also introduced its LOVESTORE concept, featuring seven new shades across Loveshine Plumping Lip Oil Gloss, Loveshine Lip Oil Stick, and Make Me Blush.
For more information, visit www.yslbeautyus.com.
Source: YSL Beauty
