KARL LAGERFELD Launches Spring–Summer 2026 Campaign Featuring Paris Hilton
Photo Credit: KARL LAGERFELD
PARIS, February 12, 2026 (FASHION BEAUTY SCENE) — Fashion company KARL LAGERFELD has announced the launch of its Spring–Summer 2026 campaign, titled From Paris with Love, featuring Paris Hilton for the second consecutive season.
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The campaign was photographed by longtime collaborator Chris Colls at the brand’s headquarters at 21 Rue Saint-Guillaume in Paris. It spans the KARL LAGERFELD, KARL LAGERFELD JEANS, and KARL LAGERFELD PARIS collections.
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“Shooting the campaign at 21 Rue Saint-Guillaume was incredibly inspiring. Stepping into Karl’s world felt personal and true to the DNA of both Karl and the brand. It wasn’t about looking back but being present in a space where his legacy continues to evolve,” said Hilton.
The campaign combines still imagery and digital storytelling that reflects different visual themes across collections. The main campaign uses black-and-white styling, KARL LAGERFELD JEANS incorporates brighter colors, and the KARL LAGERFELD PARIS U.S. campaign features a spring-focused aesthetic.
The women’s campaign centers on Hilton’s participation, while model Sean O’Pry leads the men’s collection. O’Pry was used to represent ready-to-wear clothing and accessories, including imagery captured outside the Paris headquarters.
The Spring–Summer 2026 campaign also highlights the return of the K/Autograph range, which features graphic hardware inspired by Karl Lagerfeld’s signature.
According to KARL LAGERFELD, the campaign reflects its ongoing effort to connect its heritage with contemporary design and global marketing initiatives.
For more information, visit www.karl.com.
Source: KARL LAGERFELD
