COVERGIRL Launches “Ready. Set. Wrap.” Campaign Featuring Olympic Gold Medalist Gabby Thomas
Video Credit: COVERGIRL
NEW YORK, January 7, 2026 (Fashion Beauty Scene) — Cosmetics brand COVERGIRL has announced the launch of its new “Ready. Set. Wrap.” marketing campaign, which introduces the brand’s first Eye Enhancer Wrap Tubing Mascara.
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The campaign features U.S. sprinter and three-time Olympic gold medalist Gabby Thomas, who appears in campaign visuals and video testing the mascara on the track. According to the company, the partnership was designed to align the product’s long-wear performance with Thomas’s athletic endurance.
Photo Credit: COVERGIRL
“At COVERGIRL, we champion confidence, and the power to push past limits. Gabby Thomas embodies these values every time she steps on the track. Her strength and determination mirror the high-performance innovation behind our new mascara, making her the perfect partner to help inspire a new generation of COVERGIRLs,” said Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing at Coty.
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The Eye Enhancer Wrap Tubing Mascara is engineered for up to 30 hours of wear and uses lightweight tubing technology designed to wrap each lash for definition and a lash-extension effect. The product is described as sweat-proof and water-resistant, with removal using warm water.
“I’m so thrilled to be part of the latest COVERGIRL campaign. In track, there is a long pedigree of looking glamorous on the start line. I always say, ‘Look good, feel good, run good’ and that means my look needs to be camera ready while also being ready to move. With the Eye Enhancer Wrap Tubing Mascara, I feel ready for all eyes on me,” said Thomas.
The Eye Enhancer Wrap Tubing Mascara will be available nationwide beginning in January at retailers where COVERGIRL products are sold.
For more information, visit www.covergirl.com.
Source: COVERGIRL
