Pantene Launches Abundant & Strong Collection Designed to Reduce Hair Shedding
Photo Credit: Pantene
CINCINNATI, March 15, 2025 (FASHION BEAUTY SCENE) – Haircare brand Pantene has introduced its Abundant & Strong Collection, a three-step system formulated to reduce hair shedding and improve hair density. The system is designed to address scalp oxidative stress and includes a shampoo, conditioner, and daily scalp serum. According to Pantene, the system can help retain more than 6,000 strands at the root after eight weeks.
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Pantene reports that two out of three women are concerned about hair loss and the new collection aims to provide an accessible option supported by clinical testing and antioxidant technology.
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“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address. With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene.
In a press announcement, the company cites research indicating that UV exposure and environmental stressors can weaken the scalp’s structure, contributing to shedding. The formula features Pantene’s Pro-Vitamin Complex with Niacinamide, combining Pro-Vitamin B5, Niacinamide, and Piroctone Olamine to reduce oxidative stress and support hair retention.
Clinical findings referenced by the company include:
visible thickening after one use
77% reporting reduced hair loss after four weeks
over 85% noticing increased density after six weeks
6,000 additional strands retained after eight weeks
“Pantene has always stood for healthy, beautiful hair. Abundant & Strong marks a major milestone for us, a breakthrough system powered by cutting-edge science that delivers real, measurable results. We’re proud to bring dermatologist-backed innovation to consumers in a way that’s both effective and accessible to all,” said Robert Reiss, VP, Pantene North America.
The collection will become available beginning with Amazon, followed by retailers including Walmart, Target, Walgreens, and Meijer. Additional promotional efforts include partnerships with trichologist Abbey Yung and social media personality Alix Earle.
For more information, visit www.pantene.com.
Source: Pantene
