JCPenney Named First Presenting Sponsor of PBA North American Hairstyling Awards
Photo Credit: JCPenney
SCOTTSDALE, Ariz., January 16, 2026 (FASHION BEAUTY SCENE) — National retailer JCPenney has been named the first-ever presenting sponsor of the PBA North American Hairstyling Awards (NAHA). The partnership marks the first time in the awards’ 37-year history that a national consumer brand has served in a presenting sponsor role.
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The 2026 PBA North American Hairstyling Awards, presented by JCPenney, will recognize professional beauty talent across North America and internationally. The awards program, founded in 1989, honors achievement in artistry, technical skill, and creative excellence within the professional beauty industry.
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“We are honored to be named the first presenting sponsor of NAHA. As one of the largest salon operators in the country, JCPenney Salons and our network of incredible stylists have a longstanding relationship with PBA and NAHA, and we’re excited to officially partner with them to further amplify their efforts to recognize the most talented individuals in the industry,” said Lisa Green, Vice President, Division Merchandise Manager, JCPenney Beauty & Salon.
According to PBA, the collaboration reflects a broader effort to expand visibility and opportunity for salon professionals by aligning NAHA with a national retailer that operates more than 600 in-store salons across the United States. The association noted that the partnership is intended to support beauty professionals at different stages of their careers.
“We exist to elevate and advocate for beauty professionals, and JCPenney’s legacy as a trusted national retailer with a deep footprint in salon services aligns perfectly with that mission. We could not have asked for a better partner to help us shine an even brighter spotlight on the artists and innovators who define professional beauty in North America,” said Leslie Perry, Chief Executive Officer of the Professional Beauty Association.
The 2026 North American Hairstyling Awards are scheduled to take place on Sunday, May 31, in Orlando, Florida, alongside Premiere Orlando. The event will include 15 professional categories and 75 finalists.
For more information, visit www.probeauty.org.
Source: Professional Beauty Association
